• It could be the imaginative childhood story-lover in me, or the niggling need to categorise my books into multiple lists.

    Perhaps it’s the experience of growing up online that motivated me to stay up till 11pm hardcoding falling ♥ onto my MySpace profile.

    Maybe it’s the raw conversations I’ve had with customers online as an empathetic community manager. Or the 100’s of vegetarian recipes I designed and published.

    No matter which origin story I chose to pen for this page, one thing shone clear: I’ve been telling stories, creating digital experiences, and communicating online for as long as I can remember.

From microcopy to long-form content, or birthday cards and Tweets – I truly believe words are neat.

Currently:

Product Manager at Canva 💜
Freelance web designer at Thoughtful Web🌱

Product Manager at Australia Post 💌
Content Design (UX) Lead and UX Writer at Australia Post 📮
Content Strategy Lead + Social Community Manager at ME Bank 💸
Social Media Strategist and Digital Marketing Manager at TEDxMelbourne 💡

Previously:

I thrive when:

  • Creating useful and simple digital experiences through UX writing and content design.

  • Advocating for customers needs and business value in product discovery.

  • Being a ‘story-listener’ — spending my time and energy to listen to others’ stories.

  • Exploring meaning-making for sustainable brands and digital products through purpose-led experiences.

  • Cooking feasts for family and friends.

  • Reading widely and writing sporadically.

Spirit

✧

Skills

✷

Spirit ✧ Skills ✷

Skills

UX writing ‣ Web design ‣ Product strategy ‣ Vision setting ‣ Product Roadmaps ‣ Copywriting ‣ Design thinking ‣ Information design ‣ Systems thinking ‣ Content design ‣ Experience design ‣ Content strategy ‣ User research ‣ SEO Strategy ‣ Brand development ‣ Product discovery ‣ Data analysis ‣ Digital Strategy ‣ Channel management ‣ Social media strategy ‣ Community management ‣ Digital production ‣ Email marketing ‣ Newsletter creation ‣ Content production

Accreditations

  • ilovecreatives – Squarespace Web Design & Development

  • Brene Brown – Dare To Lead leadership training

  • Echos school - Design thinking

  • Systems thinking by Accumen - Systems thinking for social change

  • General Assembly - Psychology in copywriting

  • Pluralsight - Strategic UX leadership

  • UX Writing Hub - Intro to UX writing

  • ADMA - Content strategy

  • ADMA - Social media strategy

Extra info

Sharing ideas with like-minded folk is a passion. You may find me alongside other content, design, and digital friends talking about:

  • Digital self-care

  • Content strategy

  • Content design

  • Customer experience

  • UX writing

  • Sustainable web design & product development

I’ve spoken at General Assembly, Uni Melbourne Sustainable Energy Hackathon, Digital Summit and mentored at UX Writers 101.

Pair a love of language with a tendency to lead – and a resilient sense of equality – and you’ve got a human who thrives in advocating to create inclusive spaces. Online, and in the world.

Chattin’ self-care for digital people at General Assembly

Chattin’ self-care for digital people at General Assembly